New advertisements airing on Channel 9 and Imparja will showcase the Top End as a unique foodie destination.
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While some of Katherine's best food hot spots miss out on a shout out, Nitmiluk dinner cruise, Barunga Festival, and A Taste of Kakadu will be featured.
The new 30 second ads, costing $150,000, are part of the NT Government's ongoing plan to "turbocharge tourism" and entice Territorians and their friends to visit and explore.
The NT Government has already invested record amounts to boost population and tourism in a bid to repair the spiralling economic crisis.
"The NT Out and About promotion is a great way to remind Territorians about the wonderful events we have in our own backyard," Minister for Tourism, Sport and Culture, Lauren Moss said.
"The Territory hosts some of Australia's most iconic festivals and events and this is a great way to spread the word and encourage friends and family to visit.
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"It's also a great promotion for our regional destinations, encouraging regional dispersal to deliver economic benefits and supporting local jobs in the tourism and hospitality sectors."
The series is hosted by NT local and now national ABC radio presenter Shannon Byrne and "encourages Territorians to book a holiday at home," a government spokeswoman said.
"The series is part of the NT Government's Turbocharging Tourism activity and aims to increase intra-territory travel and encourage Territorians and their visiting friends and relatives to explore and try our great food and beautiful backyard and become advocates of the Territory's wonderful food and travel experiences," she said.
Featured events include:
Central Australia
- Alice Springs Beanie Festival
- Blacken Open Air Festival
- Outback Cycling - Easter in the Alice
- Uluru Camel Cup
Top End
- A Taste of Kakadu
- Barunga Festival
- Territory Tribute - Overture to Peace event.
Food operators include:
Central Australia
- 123 Bar & Bite (Gapview Hotel)
- Bean Tree Café (Olive Pink Botanical Gardens)
- Royal Flying Doctors Café
- The Bakery
- The Coffee Horse
Top End
- Aboriginal Bush Traders
- Nitmiluk dinner cruises
- Stokes Hill Wharf.
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