Where there was once a wall of unloved brochures at the Katherine Museum, that were read and discarded quickly, now lies more space for the town's most important history.
In a bid to tackle environmental waste the Katherine Museum has gone paperless.
Instead, manager of the museum, Simmone Croft, has put the focus on digital marketing.
The move has meant less trash on the ground and a wider online audience.
"We used to have marketing brochures out the front, cluttering space, and we would find them dumped around our gardens," Ms Croft said.
"We were picking up 10-20 brochures or pieces of paper everyday.
"It was a waste of resources and people are moving towards digital technology anyway."
The museum manager said the decision, made about 15 months ago, was a risky one with tourism down across the board, but had so far paid off.
"Going digital has meant it is far easier to honour people from the past and the present," Mrs Croft said.
"Anytime we want to showcase unsung heroes in our community or put a focus on anniversaries of big events like the flood, rather than have a flyer to hand out we have been putting it all online, either on Facebook or our website.
"We spent so much money on advertising and we never got any feedback, but from what I can see there has already been a huge improvement to our audience and the environment."
The long-term Katherine resident has been managing the museum for about 20 years and is determined to do her part for the environment.
Passionate about the town she has spent so much time in, she said she wants to see other businesses take part in the fight against trash.
"Whatever we can do, we try to do," she said.
"Everything these days comes packaged and boxed and I think a lot of people are trying to work with the environment, but we could all be trying a bit harder."
In addition to ditching paper, the museum recycles where it can, puts unwaxed cardboard back into the ground and is developing a community garden.
"We thought the oldies would really have difficulties with the changes but they are so savvy with technology these days, they pull out their iPads and it gives us an opportunity to have a good chat with them and form a connection," Mrs Croft said.
"Yes, it was difficult at first to go paperless, but it definitely gets easier over time."
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