The NT Government is cashing in on social media envy to attract young travellers to the Top End, and using highly-followed influencers to do it.
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Recently, Australian actress Margot Robbie posted a photo of Uluru on her Instagram page.
More than 1.6 million followers from across the world liked the post.
It wasn't the first time an NT picture went viral, in July last year an Instagram photo taken at Bitter Springs by social media influencer Carmen Huter received more than a million likes.
Targeting digital savvy millennials through a group of seven social media influencers, Tourism NT is hoping build on the NT's reputation as a must-visit destination.
"The reactions to posts such as those by Margot Robbie and Carmen Huter demonstrate the power of social media, and how turning the NT into an 'Instagrammable' destination can boost interest in the Territory, which can help drive visitor numbers," Department of Tourism, Sport and Culture deputy CEO Andrew Hopper said.
"We want everyone in the world to see just how amazing the Territory is, and social media is helping us do that."
Over the past year, the NT Government has thrown money at boosting tourism to balance out the declining population, while injecting money into the economy.
The influencers, which comprise of bloggers, and expert photographers will travelling from the Red Centre to the Top End and will share their best photos with their social media followers using the hashtag #NTaustralia, a NT Government spokesperson said.
Combined, the group has more than 1.49 million followers.
"The tourism market is evolving and the NT Government is responding to the changes by adapting our marketing, in this case through working with social media influencers," Mr Hopper said.
"Social media platforms offer extensive scope for images of the Territory to reach a global audience, and people who would otherwise perhaps not be exposed to content from the NT.
"Tourism NT has strategically chosen to work with influencers who are also professional content creators, photographers and videographers, which means they're not only receiving global reach through social media, but also large suites of owned content."
The seven influencers travelling through the Territory will provide owned content for Tourism NT along the way, including images, videos and travel articles.
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