Announcing the new partnership today, Hawthorn Football Club aims to increase the number of young people, especially males, seeking support.

Currently, one in seven young men aged between 16-24 experience depression or anxiety each year, yet only 13 per cent seek help.

Hawthorn CEO Justin Reeves said the Headspace partnership is a fantastic opportunity for the club to reinforce its commitment to encouraging positive mental health among Australia's youth.

"Hawthorn has an amazing platform to help educate people on the importance of positive mental health," he said.

"Not only do we want more people to speak more openly about their mental health, we want them to be aware of the variety of support services available to them."

Mr Reeves said the club is also working to address the gender disparity that currently exists in young people seeking support for their mental health.

"Headspace Katherine is set to be a fantastic centre that provides young adults with crucial resources to assist them in a transitional phase of their lives," he said.

"A large number of our male and female players fall into this age-bracket, and through our partnership have the opportunity to become powerful role models for the broader community."

Hawthorn's community team and Women's VFL players Meg Hutchins and Rebecca Beeson will be heading to one of Australia's most important cultural events, Barunga Festival, this weekend.

Along with Headspace, they will be running football clinics and promoting positive wellbeing messages at remote Indigenous schools.

The long-awaited Government-funded service is due to open its doors this year.

Katherine has been identified as an area of high need, with high rates of reported psychological distress among young people and significantly higher youth suicide rates across the Northern Territory.

Funding for the hub, which will provide primary mental health services for young people experiencing mild to moderate mental health concerns, was announced in July 2017 by NT Senator Nigel Scullion.

Despite a delay in finding a location, space in the Randazzo Centre on Katherine Terrace was found late last year and the go-ahead for construction was announced last month.

Once complete, the long-awaited youth mental health service will coordinate services and support to prevent young people in the region from falling through the gaps.

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