Now he has a heart-felt plea to Australians to dig deep for drought-stricken farmers.

"This current drought is devastating rural and regional communities right across the country," he said.

"Farms are destocking, businesses are shutting and families are hanging on by their fingernails. More than ever, we need to show that true-blue Aussie spirit of helping our mates and Let it Pour is a way for everyone to lend a hand. All you need to do is buy a beer and you'll be helping a farmer."

He said people living in Townsville and North Queensland knew only too well the crippling effects of extreme weather events, be it drought, floods or cyclones.

The Great Northern Brewing Co. has today kicked off a national fundraising campaign, which will see hundreds of pubs across Australia unite for a weekend at the end of the month for those doing it tough.

Following on from last year's inaugural Let it Pour campaign, which raised over $1 million for drought relief, the the brewing co. will donate 1000 beer kegs to hundreds of hotels and venues nationally to stage fundraisers over the weekend of October 25-27.

Great Northern's Antonia Ciorciari said Townsville's Molly Malone's Irish Pub was the first of hundreds of hotels and venues from every state and territory across Australia to jump on board to host an event over the Let it Pour weekend.

"Great Northern was incredibly humbled by the passion and generosity of people who responded to the Let it Pour call last year," Ms Ciorciari said.

"Not only did the events unite country and city communities for a common cause, but they also showed rural people affected by drought that they were not alone.

"This year, pubs and clubs from Western Australia to Queensland and everywhere in between will be hosting live bands, sausage sizzles, bale tossing and other great activities to raise much-needed funds for our battling bushies - it's going to be a lot of fun and all in the name of a good cause."

All funds raised through Let it Pour will be donated to a drought relief fund organised by Rotary Australia and administered by Bendigo Bank.

"Last year, funds were given to people who needed help with everything from feed and water for livestock to school supplies for children, repairs for their farm machinery and food for their dinner tables," Rotary's Philip Archer said.

"They were overwhelmed and incredibly touched by the generosity of Australians in both urban and regional centres and found great comfort in their show of support as they turned out in droves to events across the country.

"Social isolation is a big problem in regional areas and often the local pub or club is a place to unite for a bit of moral support or just a few laughs with mates which helps remind us all what's important in life."

To get involved, head to the website here.

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