Roy Morgan today announced that in April, with Australia deep in COVID-19 lockdown, Bunnings emerged as Australia's most trusted brand. Woolworths was the second most trusted brand and Qantas came in third.

The Roy Morgan Risk Monitor reveals that year-on-year Qantas lifted two trust rankings, and the Commonwealth Bank of Australia entered the top-10 most trusted brands for the first time since the Financial Services Royal Commission.

According to Roy Morgan CEO Michele Levine, "It's only a few weeks since we were in lockdown and desperately trying to get to the supermarkets for essentials. And despite accusations of price gouging, delivery problems, and supply chain failures Woolworths rode the storm best and came out really trusted by Australians.

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"Woolworths was on the front foot from the outset and that appears to have resonated with Australians.

The retail sector emerged as Australia's most trusted industry, with the supermarket sector 2nd and consumer products 3rd.

On the flipside, Facebook and AMP were revealed as the most distrusted brands in Australia during April 2020.

"AMP still struggles to recover from the Royal Commission fallout. We saw it leap from virtually no distrust to become the second most distrusted brand in the nation," Ms Levine said.

The Roy Morgan Risk Monitor surveys 1000 Australians every month to measure levels of trust and distrust in more than 800 brands across 25 industry sectors.

Respondents are asked which brands and companies they trust, and why, and which brand and companies they distrust, and why.

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