In a small country city surrounded by dairy farms and rich natural attractions, one woman is creating a movement that will see almost all residents taking part.
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Everyone from the local garbage collectors to the town's students will be banding together in blue - to stamp out bullying for the inaugural Do it for Dolly Day.
This is the Victorian regional city of Bairnsdale, about as far on the Australian mainland as you can get from Katherine.
Waitresses will be discarding their aprons, police will be wearing blue pins to go with their already blue uniforms, even the local car dealership is getting involved, showcasing only their blue cars on the nature strip.
The town of almost 15,000 people, about 280km from Melbourne, will be awash with the colour on Friday to raise much needed funds for Dolly's Dream, a foundation set up by Katherine parents Kate and Tick Everett following the death of their 14-year-old daughter Amy "Dolly" Everett.
Making it all happen is Carlee Knight, a 36-year-old woman who has called the town of Bairnsdale home for her whole life.
She is hoping that by joining forces, people will take note of the devastating affects of bullying, which impacts one in four students in Australia.
"I had a similar family life to Dolly, I think that is why I feel so connected to it," Mrs Knight said.
"I had a good family, I lived on a farm with horses, we worked hard, I was a normal country kid.
"I thought 'how did this happen?'"
The local business owner and dedicated Dolly's Dream supporter said the whole town has rallied together in support of the cause, but still too many people remain in the dark about the dire consequences of bullying.
"My biggest thing is having people aware of what is going on," she said.
"Every one has a story of being bullied, or knows someone who has. It is so rampant in this country and it is affecting so many, we really need to do something about it.
"Having people, having a whole town wearing blue will hopefully get people talking, make them ask questions.
"I'm doing my bit for Dolly, but I want more people to jump on board and I want more people to know about Dolly's Dream."
Mrs Knight has raised more than $125,000 to Dolly's Dream over one year through selling iconic blue shirts embroidered with Dolly's words "speak even if your voice shakes".
"I just wanted to help," she said, "we have sold the merchandise (which includes caps and saddlery) all over the world, it is crazy.
"It is such an issue at the moment, bullying and youth suicide, and I think that is why people are so ready to get involved."
She said she wants to show other towns that anyone can make a difference, all it takes is a bit of legwork.
"Bairnsdale is an awesome town and they really got behind my efforts to support Dolly's Dream," Mrs Knight said.
"We want the day to be a fun one with Bairnsdale literally painted blue for Dolly.
"Hopefully this will inspire other communities to work together and do the same in following years."
The parents of teenager Amy "Dolly" Everett, who tragically took her life last year, are hoping schools and workplaces across Australia will be awash with blue to raise awareness about the issue of bullying.
Working tirelessly to stamp it out by educating and empowering the community, Do It For Dolly Day is the latest step in the Everett's mission to end bullying.
With one in four Australian students suffering through persistent school bullying and one in five bullied online, Mr Everett said he hoped a community show of strength would drive home the anti-bullying message.
"By coming together and getting behind the cause, people will encourage their mates to do the same," Mr Everett said.
"Before long, everyone will feel brave enough to speak out against bullying."
On Do It For Dolly Day, May 10, people can support the Everett's vision by "going blue" at school or work and holding fundraising events, which will help provide valuable resources to parents of bullied children.
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